Challenge
Create a comprehensive graphic theme for a 6-week sermon series, to be applied across all print, digital, and video communication channels for a congregation of over 1,400 weekly church attendees.
Process
Engaging in extensive discussions with the church leadership team in the weeks leading up to production, I delved into the message behind the design. Once the foundation was established, I conducted research and storyboarded various ideas and creative directions for proof of concept approval. Subsequently, I compiled and developed video clips, music, and accompanying graphics to form a cohesive visual identity system supporting the sermon series.
Result
All deliverables were distributed punctually, garnering high satisfaction from both the leadership team and the congregation. A canvas print of the graphic remains prominently displayed in the lobby to this day.
