Challenge
Conceptualize and design a seasonal lookbook showcasing products and service offerings for parties and special events.
Process
Conducting thorough design research, I established a grid system for the overall layout, devised a typographical hierarchy system, and curated color palettes to complement each spread. This project demanded meticulous tracking and project management as assets were exchanged, and photo shoots occurred concurrently with collateral development. I also performed photo retouching and enhancements to elevate the overall quality of imagery. Following the lookbook's creation, I contributed to developing hero images for the website.
Result
The client expressed high satisfaction with the system I crafted for this brochure, which continues to be utilized for subsequent lookbooks. Featured on the website, this lookbook serves as a source of inspiration for customers, showcasing curated looks by the company.
