Challenge
Develop and designed a unique pizza cookbook including photography and recipes to accompany a pizza oven giveaway for top tier customers, showcasing the pizza chef’s preferred pizza pie recipes.
Solution
A true “from scratch” job – this required layout design, graphic development, and typography establishment. We worked hard to incorporate the client’s brand guidelines while at the same time giving this book a unique and relevant look and feel. We also made sure that the book was functional – ensuring proper lay flat printing and binding, easy to wipe down, and most importantly easy to follow while cooking with clear directions and photography.
Results
The client was incredibly satisfied with the above and beyond efforts that went into developing this recipe book which was part of an a take-home kit for their top tier customers contributing to strengthening customer retention.
