Challenge
Create an immersive mobile showroom van wrap with interior functionality and graphics, facilitating customers' selection of stone work for outdoor renovations. Additionally, develop multi-channel marketing collateral to promote the showroom.
Process
Through in-depth project briefs and brainstorming sessions, I grasped the leadership team's vision for this innovative service. Pitching various concepts and strategic directions, I aligned the design with the brand and goals. Collaborating closely with landscape designers, I crafted a custom stone graphic, ensuring coherence throughout all aspects of the project.
Result
The mobile showroom has opened avenues for increased sales revenue and customer engagement. It offers a tangible platform for potential customers to explore products conveniently and build rapport with the sales team.
